Utilising effective lighting to increase retail revenue

effective lighting

Good lighting in retail is generally recognised as an essential marketing & sales tool.  In most cases proper use of retail lighting can significantly improve sales and have an impact on the customer’s shopping experience.

Just as important as installing effective lighting so too is regular checking and cleaning of light fixtures. The cleanliness of your retail business is a reflection of the retail store’ image.  My tip would be to check your lights every morning to ensure it hasn’t moved accidently, this is best carried out in teams of two; one person on the ladder while other team member is surveying from the ground. At all times wear gloves when dealing with lights as they can get hot. Continue reading